Project Description: Logo Design for Black Knight Capital Inc.
Client: Black Knight Capital Inc.
Project Type: Logo Design
Services Provided: Branding, Logo Design, Graphic Design
Overview:
NAV Branding partnered with Black Knight Capital Inc., a Toronto-based mortgage brokerage, to create a distinctive logo that embodies their strategic and client-focused approach to mortgage solutions. Using the symbol of the chess piece, the black knight, the logo reflects strategy, precision, and expertise. Designed for versatility, the logo is adaptable for use across digital platforms, print materials, and merchandise, ensuring a cohesive and professional brand identity.
Issues Identified:
Lack of a Distinctive Brand Identity: Black Knight Capital did not have a unique and recognizable logo to represent their brand, limiting their ability to stand out in the competitive mortgage industry.
Inconsistent Branding Across Applications: Without a unified design, the company struggled to maintain consistency in digital, print, and merchandise applications, impacting their professional appeal.
Missed Symbolism Opportunity: The company’s name, inspired by the chess piece, lacked visual representation in their branding, which could have reinforced their identity and values.
Limited Versatility: A previous lack of design consideration made it challenging to create materials that seamlessly transitioned across mediums like websites, business cards, and promotional products.
Key Outcomes:
Strategic and Meaningful Logo Design: The black knight chess piece was integrated into the logo, symbolizing strategic thinking and expertise, perfectly aligning with the company’s values and mission.
Elevated Brand Identity: The new logo establishes Black Knight Capital as a trusted and professional brokerage, making a strong impression on clients and industry partners.
Versatile Design for All Applications: The logo was designed to function effectively across a range of uses, from digital media to print materials and branded merchandise, ensuring brand consistency everywhere it appears.
Enhanced Recognition and Professionalism: With its bold and polished design, the logo helps Black Knight Capital stand out in a crowded marketplace, reinforcing their commitment to excellence.
At NAV Branding, we are passionate about crafting designs that capture the essence of our clients’ businesses. The new logo for Black Knight Capital Inc. exemplifies our dedication to creating meaningful and versatile branding solutions that resonate with audiences and elevate our clients’ presence.