Project Description: Client Referral Flyer Design for Black Knight Capital Inc.
Client: Black Knight Capital Inc. (BKCap)
Project Type: Client Referral Flyer Design
Services Provided: Graphic Design, Branding, Print Design
Overview:
NAV Branding partnered with Black Knight Capital Inc. (BKCap), a Toronto-based investment and financial advisory firm, to design a client referral flyer that would encourage existing clients to refer friends, family, or business associates. The objective was to create a visually compelling and professional flyer that effectively communicated BKCap’s referral program benefits while maintaining the brand’s signature aesthetic of strength, sophistication, and financial expertise. The flyer needed to inspire action while reinforcing trust and credibility through clean, minimalist design and persuasive copy.
Issues Identified:
Lack of Referral Marketing Materials: BKCap previously did not have a dedicated asset to promote their referral program, resulting in missed opportunities for organic client growth.
Unclear Incentive Communication: BKCap needed a flyer that could clearly communicate the benefits of the referral program in a concise and compelling manner.
Limited Brand Representation: Without a branded referral flyer, the company was missing an opportunity to reinforce its professional image while increasing client engagement.
Key Outcomes:
Sleek and Professional Design: NAV Branding designed a clean and minimalist flyer using BKCap’s brand colors — taupe, black, and white — to maintain a high level of sophistication and brand consistency. The flyer design immediately conveyed trust, strength, and expertise.
Compelling Call-to-Action (CTA): The flyer featured a bold and clear CTA encouraging clients to refer someone they know, emphasizing the mutual benefit of growing within a trusted network. The language was crafted to be warm yet professional, aligning with BKCap’s tone of voice.
Clear Incentive Highlight: The flyer outlined the specific benefits of the referral program in a visually clear and digestible format, ensuring readers understood the value of participating in the program.
Strategic Placement of Brand Elements: NAV Branding incorporated BKCap’s logo, tagline, and contact information prominently, ensuring that the flyer doubled as a brand reinforcement tool while serving its primary purpose.
The team at Black Knight Capital Inc. expressed high satisfaction with the flyer design, noting that it was visually striking, easy to understand, and highly motivating for their client base. The flyer has since been distributed both digitally and physically, resulting in a noticeable increase in client referrals and inquiries.
At NAV Branding, we recognize that effective design is not just about aesthetics — it’s about creating strategic marketing tools that drive business growth. We are proud to have delivered a referral flyer that not only reinforced Black Knight Capital’s brand identity but also generated meaningful business opportunities through word-of-mouth marketing.