Project Description: Letterhead Design for What If... Counselling Services
Client: What If... Counselling Services
Project Type: Letterhead Design
Services Provided: Graphic Design, Branding
Overview:
NAV Branding collaborated with What If... Counselling Services (WICS), a Toronto-based counselling practice dedicated to providing compassionate mental health support, to design a custom letterhead that reflects their core values of care, trust, and professionalism. Recognizing the importance of consistent and intentional branding, NAV Branding set out to create a letterhead that would leave a positive and lasting impression in all written communications with clients, partners, and stakeholders. The design needed to capture WICS’s warm and approachable nature while maintaining a high standard of professionalism.
Issues Identified:
Absence of Branded Letterhead: WICS did not have a professional letterhead, leading to inconsistencies in client-facing documents.
Lack of Brand Identity Representation: Communication materials lacked visual elements that represented WICS’s brand, missing an opportunity to reinforce trust and credibility.
Minimal Professional Presence: Without a formalized letterhead, official documents such as client agreements, treatment plans, and professional letters lacked polish and authority.
Key Outcomes:
Professional and Branded Design: The new letterhead features WICS’s official logo, color palette, and brand elements, creating a consistent and professional visual identity.
Warm and Inviting Aesthetic: The design subtly incorporates soft, calming design elements that reflect the supportive and empathetic nature of counselling services.
Enhanced Communication Standards: All official documentation, including client intake forms, treatment plans, and letters, now carry a polished and credible look, fostering trust and confidence with clients.
Consistent Brand Messaging: The letterhead design seamlessly aligns with WICS’s broader branding, ensuring that every touchpoint with clients and partners reinforces their core mission of providing compassionate mental health support.
The team at What If... Counselling Services expressed high satisfaction with the outcome, noting that the letterhead design elevated their overall professional presentation while maintaining a caring and approachable tone. At NAV Branding, we believe that thoughtful design plays a crucial role in enhancing brand credibility, especially for service-driven organizations like WICS. We are proud to have contributed to strengthening their brand identity through intentional and impactful design.