Project Description: Website Design for What If... Counselling Services
Client: What If... Counselling Services
Project Type: Website Design
Services Provided: Web Design, UX Design, Web Development, Video Integration
Overview:
NAV Branding, in collaboration with its sister company BIGSIX MEDIA, partnered with What If... Counselling Services to create a modern, user-friendly, and informative website that reflects the practice’s forward-thinking approach to mental health care. The goal was to build an online presence that not only showcases the practice’s services but also educates and engages visitors through accessible content.
Recognizing the importance of a digital-first approach, What If... Counselling Services sought a website that goes beyond static information. By incorporating education-based video content produced by BIGSIX MEDIA, NAV Branding designed a visually appealing, easy-to-navigate platform that helps potential clients feel informed, supported, and confident in seeking professional help.
Issues Identified:
Lack of an Engaging Digital Presence: The previous website (or lack thereof) didn’t effectively reflect the practice’s modern and client-focused approach.
Limited Educational Resources: Traditional counselling websites often provide walls of text, which can be overwhelming. What If... Counselling Services needed a more accessible and engaging format to share valuable mental health insights.
Unoptimized User Experience: Potential clients found it difficult to navigate counselling services, understand how therapy works, or connect with the right professional.
Absence of Multimedia Integration: The counselling field is deeply personal, and a lack of human-centered content made it harder for potential clients to build trust before booking a session.
Key Outcomes:
Sleek and Calming Design: NAV Branding created a website with a clean, professional, and calming aesthetic that immediately puts visitors at ease. The design balances warmth and professionalism, aligning with the practice’s therapeutic approach.
Education-Based Video Content: BIGSIX MEDIA supplied high-quality, informative video content to accompany the website’s copy. These videos break down complex topics, answer common questions, and humanize the counselling process, making the site more approachable.
Improved Navigation & User Experience: The site now features a clear and intuitive layout, guiding visitors through:
Who We Are: Introduction to the practice and counsellors
Services Offered: Detailed breakdowns of therapy options
Frequently Asked Questions: Addressing client concerns
Book a Consultation: Streamlined appointment booking
Mobile-Friendly & SEO Optimized: The site was built to be fully responsive on all devices and optimized for search engines, increasing visibility for those seeking counselling services in the local area.
Strong Call-to-Actions (CTAs): Key touchpoints throughout the site encourage visitors to book an appointment, watch informative videos, or reach out for a consultation.
Trust & Credibility Building: Through a combination of thoughtful design, informative content, and human-centered storytelling, the website fosters trust and accessibility, helping visitors take the next step in their mental health journey.
Client Impact & Success
The team at What If... Counselling Services was highly impressed with the new website, noting that it perfectly embodies their mission and values. By integrating BIGSIX MEDIA’s educational videos, the practice now has a powerful tool that not only promotes their services but also actively educates and supports visitors before they even schedule a session.
Since the launch, the website has led to an increase in inquiries and bookings, proving the effectiveness of combining strong branding with engaging, educational content.
At NAV Branding, we believe that a well-crafted website is more than just an online presence—it’s an experience. By blending design, user experience, and multimedia storytelling, we are proud to have delivered a functional, informative, and client-friendly platform that truly elevates the digital presence of What If... Counselling Services.